ENDURANCE PHYSICAL THERAPY
STRATEGY
DESIGN
VIDEO
SOCIAL
WE ALL NEED ENDURANCE.
When Endurance Physical Therapy (EPT) needed a rebrand, we designed an edgy but professional look for their new identity. We created a new logo, brand color scheme, website, collateral and a dynamic custom font that leans slightly forward as if it were in motion. As EPT faced increased competition in the Oxford market, they came back to us wanting to do something that would incorporate their new brand and help keep their name at the top of consumers’ minds.
To reach the Oxford market and raise brand awareness for EPT, a full-scale brand campaign was in order. We developed a 3-month conquesting campaign to increase EPT’s presence across various platforms and meet their goal of becoming one of the most recognizable physical therapy groups in the region.
Unless content is served to the right people at the right time, an otherwise excellent campaign can fall short of its potential success. For this campaign to have maximum impact, we decided on the following mediums and placements:
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Social Media Ad - Served up on Facebook, Instagram and Facebook's Audience Network
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Social Media Video Highlighting Oxford Team and History
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30-Second TV Brand Spot
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Radio Spot
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Print Ad
Our social media ad reached more than 93,000 people and received nearly 500 website clicks, while our social media video post organically reached more than 3,000 people and received 1,200+ views. Aside from tangible ad results like these, the client indicated they personally felt an impact based on word-of-mouth promotion within the community. This 3-month branding push resulted in an elevation of the EPT brand name at a critical time for their business.
