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Building a Great Brand: WADE, Inc.

If you hail from the Magnolia State (certainly from the North Mississippi area), then you’re well-acquainted with the WADE, Inc. (WADE) name. With more than 100 years in business, this great brand is an integral part of the fabric that forms Mississippi's agricultural heritage. A story of resilience and innovation, the WADE brand is a testament to what can happen when a company puts (and keeps!) people first.

Wade store sign peeking between two John Deere tractors.

WADE’s story dates back to 1909 when Wade Hobbs Hardware Company in Greenwood, Mississippi, also became a John Deere dealership. The hardware store sold everything from hoses and rakes to dogs! Back at that time, it wasn’t uncommon for dealerships to double as hardware stores. What was a bit uncommon was the idea of a multi-store model. WADE broke the mold there when they added their second dealership in Clarksdale, Mississippi, in 1917.

Now under the leadership of its fourth generation, WADE is a family business that has faced its share of challenges over the years. From economic downturns to natural disasters, the group has weathered every storm with unwavering determination. Despite setbacks over time, WADE has stood firm in its dedication to supporting local farmers and property owners, earning their trust and loyalty through thick and thin.

As Mississippi's agricultural landscape evolved, so did WADE. With a keen eye on innovation and customer satisfaction, the dealership expanded its operations across the state, establishing multiple locations to better serve their customer base. This strategic growth allowed WADE to reach more customers while staying true to its core values of integrity, honesty and excellence. Now, the group serves customers from 14 locations across Mississippi, offering quality John Deere equipment, parts and service. WADE endeavors to help the farmers they serve push forward into the future by offering Precision Ag technology support via the brand’s IntelliFarm division. 

Beyond its role as a supplier of John Deere equipment, WADE has always been deeply invested in the communities it serves. Through various sponsorships and charitable initiatives, the dealership has made significant contributions to the welfare and prosperity of Mississippians.

As the years go by, WADE remains steadfast in its mission to empower their customers with cutting-edge technology and unparalleled service. With advancements in precision agriculture and sustainable practices, the dealer continues to adapt and evolve, ensuring that farmers and property owners of all kinds have the tools they need to thrive in an ever-changing world.

Their tagline really does say it best: “WADE INCORPORATED. Your North Mississippi John Deere dealer. Delivering service, solutions and success since 1909.” 

Hunt is proud to partner with WADE on:

  • Social media content development 

  • Traditional media creative development and placement 

  • Creative and marketing strategy 

  • And more! 

At Hunt, our common purpose is simple: We Build Great Brands. WADE is without a doubt a wonderful example of that! Are you ready to put our team to work for your great brand? Reach out here


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