IT'S A DATE AWARENESS CAMPAIGN
Did you know nearly 150,000 people are diagnosed with colorectal cancer in the U.S. each year? Yeah, we didn’t either, until we started talking with our clients Gastroenterology Associates and Endoscopy Center of North Mississippi about the prevalence of this issue. Of that 150K, nearly 65% will die as a result of the disease.
With facts like these in mind, our team was motivated to develop a colorectal cancer awareness campaign that would stand out. Early diagnosis by way of screenings is key to more effective treatment, so the It’s a Date campaign was born.
The goal of the It’s a Date campaign was to increase awareness of colorectal cancer and the need for screenings by way of advertising that was catchy, educational and motivational.
Our team kicked off It’s a Date creative development with a casting call searching for local people who were also representative of the demographics most often affected by colorectal cancer. Young onset is an ever-increasing concern, so materials were sure to include representatives under age 55 as well.
Once our actors and models were assembled, our team developed a cohesive, integrated campaign that included:
Social Media Posts, Videos and Ads
The result was a comprehensive campaign that increased awareness surrounding this important topic in the communities served by our client. It’s A Date also took home a prestigious SCOPY Award presented by the American College of Gastroenterology. Learn more about that here!
Check out the TV spot below!
Emily Kidd is the senior creative strategist at Hunt Marketing. A native Kentuckian, Emily brings her Southern charm and go-getter attitude to every project. Connect with Emily today at firstname.lastname@example.org.