• Emily Kidd

IT'S A DATE AWARENESS CAMPAIGN



Did you know nearly 150,000 people are diagnosed with colorectal cancer in the U.S. each year? Yeah, we didn’t either, until we started talking with our clients Gastroenterology Associates and Endoscopy Center of North Mississippi about the prevalence of this issue. Of that 150K, nearly 65% will die as a result of the disease.


With facts like these in mind, our team was motivated to develop a colorectal cancer awareness campaign that would stand out. Early diagnosis by way of screenings is key to more effective treatment, so the It’s a Date campaign was born.


GOAL


The goal of the It’s a Date campaign was to increase awareness of colorectal cancer and the need for screenings by way of advertising that was catchy, educational and motivational.


EXECUTION


Our team kicked off It’s a Date creative development with a casting call searching for local people who were also representative of the demographics most often affected by colorectal cancer. Young onset is an ever-increasing concern, so materials were sure to include representatives under age 55 as well.


Once our actors and models were assembled, our team developed a cohesive, integrated campaign that included:

  • TV

  • YouTube Ads

  • Social Media Posts, Videos and Ads

  • Radio

  • Print

  • Apparel



RESULTS


The result was a comprehensive campaign that increased awareness surrounding this important topic in the communities served by our client. It’s A Date also took home a prestigious SCOPY Award presented by the American College of Gastroenterology. Learn more about that here!


Check out the TV spot below!




If you or your business are in need of a website overhaul, contact us today by emailing will@huntmarketingfirm.com, calling 662.380.2138 or visiting our Contact page.


 

Emily Kidd is the senior creative strategist at Hunt Marketing. A native Kentuckian, Emily brings her Southern charm and go-getter attitude to every project. Connect with Emily today at emily@huntmarketingfirm.com.