The goal of the It’s a Date campaign was to increase awareness of colorectal cancer and the need for screenings by way of advertising that was catchy, educational and motivational. Our team kicked off It’s a Date creative development with a casting call searching for local people who were also representative of the demographics most often affected by colorectal cancer. The result was a comprehensive campaign that increased awareness surrounding this important topic in the communities served by our client. It’s a Date also took home a prestigious SCOPY Award, presented by the American College of Gastroenterology.