What makes for an effective direct mail push? An interesting piece that the recipient can’t ignore! That’s exactly what we created with this out-of-the-box mailer promoting Compact Utility Tractors for Lasseter Tractor Company. 

 

Many people don’t realize how versatile a small tractor can be thanks to the use of various attachments. Our solution to that lack of awareness was a direct mail piece unlike anything many people have ever received before. The mailer is actually an old-school match/memory game. It showcases various attributes of different compact utility tractors + available attachments, allowing users to discover the “perfect match” for their project needs.