Let’s face it: banking isn’t always the most exciting topic. So when our partner Oxford University Bank approached us about spreading the word about certificates of deposit, we knew we had to do something different that would catch consumers’ eyes. Thus, A Musical Evolution was born. This concept takes something everyone recognizes - music - and combines it with a topic viewers may be less knowledgeable about - CDs - in a fun way. By leveraging social media, display ads, YouTube, local radio, newspaper and TV, OUB alerted customers about their excellent CD rates in an engaging way and dramatically increased their CD openings.