It's pretty easy to see that we spend a lot of time working with our partners on their agricultural marketing. Every year, we take the opportunity to highlight the work we do for our partners. We submit the work to the National Agri-Marketing Association (NAMA) Best of NAMA Awards. According to NAMA, these awards, “honor the best work in agricultural communications. Actually, the best of the best, since companies and agencies must first qualify through regional competition to advance to the national level.”
This year, we were thrilled to learn that our partner, WADE, Inc., was honored with a Regional Merit distinction for their hiring efforts on TikTok!
When WADE, Inc., had an influx of service positions to fill, they were looking for new ways to attract the right audience. The challenge here was to bring awareness to a career with WADE, while also touting the benefits offered by the company along with their company culture.
While the TikTok elements of this push are what we’re focusing on here, we partnered with the WADE team to develop hiring creative that spanned social channels, TikTok, YouTube, TV and local radio. We also assisted their team with the design of in-person recruitment elements. The ultimate desire of these combined efforts was to see an increase in applications. The results of such an aggressive push were undeniable. In just over 3 months, applications increased by a whopping 1,100%, resulting in 18 new hires within that time period alone.
Check out some of the TikToks below!
Are you ready for your great brand's story to be told? View more of our work here and reach out to newbusiness@huntmarketingfirm.com to learn about putting our team to work for you!