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Building a Great Brand: Lasseter Tractor Company

Georgia is a state ripe with tales of innovation and Southern hospitality. One such story is that of our partner, Lasseter Tractor Company (Lasseter). From humble beginnings to the brand’s current status as a trusted partner for farmers and property managers of all kinds, Lasseter’s journey is a testament to the fact that good things come to those who work hard for them.


John Deere tractors are parked in a pattern outside a Lasseter Tractor Company store

Lasseter’s story dates back to its founding four generations ago by El Lasseter. With a vision to provide top-quality equipment and exceptional service to the farming community, he embarked on a mission that would shape the agricultural landscape of south Georgia for decades to come. From the outset, the company prioritized integrity, reliability and customer satisfaction, values that continue to define its operations today. These days, father and son partners, Tony and Judd Lasseter, are the current faces of Lasseter, along with owners, John Hayes and Bryan McDonald, who all share in the values the company was founded on.


As the agricultural sector evolved, so did Lasseter. Throughout the years, the company expanded its offerings, becoming a premier provider of a wide range of equipment, including tractors, mowers, hay tools and more. This diversification allowed Lasseter to cater to the evolving needs of its customers while maintaining its commitment to quality and service excellence. As any grower knows, reliable products, service and technology are pivotal to a thriving operation, so Lasseter works hard to provide their customers with all of the above.


A man standing in front of a John Deere tractor is filmed by Hunt's camera crew

What sets Lasseter apart isn’t only their extensive inventory of top-of-the-line John Deere equipment, but also the company’s unwavering dedication to customer satisfaction. Whether a seasoned farmer or a first-time landowner, customers rely on Lasseter for expert guidance, reliable products and dependable service. The company's team of knowledgeable professionals goes above and beyond to ensure every customer receives personalized attention and support, fostering long-term relationships built on trust and reliability.


Beyond its role as a provider of John Deere equipment, Lasseter Tractor Company is deeply ingrained in the fabric of the communities in which their stores reside. Over the years, the company has actively supported various activities from t-ball to high school sports. The brand is also actively involved with the Georgia Farm Bureau and FFA. Last but certainly not least, Lasster is a proud sponsor of the Richard Fulford scholarship, contributing to continued educational opportunities for local high school students.


Tractors are parked in front of a Lasseter Tractor Company store on a sunny day

As Lasseter looks to the future, they do so with the same pioneering spirit that has guided their journey thus far. With a focus on innovation, sustainability and continued excellence in customer service, the company is poised to adapt to the ever-changing needs of the agricultural industry while staying true to its roots. Whether assisting with the adoption of cutting-edge technology or providing timeless advice passed down through generations, Lasseter Tractor Company remains dedicated to empowering growers and landowners to thrive in an increasingly complex world. More than anything, the history of Lasseter is a testament to the enduring legacy that accompanies individuals with strong character.


Hunt is proud to partner with Lasseter on:

  • Social, digital & traditional media advertising

  • Video & radio production

  • Creative strategy & execution

  • Advertising & brand strategy

  • John Deere co-op management


At Hunt, our common purpose is simple: We Build Great Brands. Lasseter Tractor Company is certainly an excellent example of that! Are you ready to put our team to work for your great brand? Reach out here!

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