Corner Market + Coca Cola

When it comes to advertising, the key to connecting with consumers often lies in the subtlety of the message. That's exactly the approach we took when working with our partner, Corner Market, a beloved grocery store chain with 14 locations across Mississippi, to promote Coca-Cola products within their stores. The goal was simple: promote Coca-Cola products without making them the sole focus of the campaign. Instead, the emphasis was placed on the people who enjoy Coca-Cola—real customers, real moments and authentic experiences while grocery shopping.

The result? A campaign that resonated with local audiences, reaching thousands across multiple platforms, including TV, radio and social media. Here's a deeper look into how the marketing efforts unfolded and the impressive campaign results that followed.

Rather than pushing hard-selling tactics or focusing solely on product features, we took a more subtle approach to this campaign. By centering the messaging around the people who enjoy Coca-Cola products, we were able to craft an experience that felt more genuine, human and relatable. The campaign's creative assets included a blend of TV commercials, radio ads and social media ads that were designed to evoke emotions and create connections, rather than simply advertise.

Our strategy focused on highlighting moments that resonated with real customers—families, friends and local communities—illustrating how Coca-Cola is often a part of the everyday. The campaign also showcased a wide variety of Coca-Cola products always available at Corner Market’s 14 locations.

Two Hunt team members smile with someone dressed in the Coca-Cola polar bear mascot costume.

To ensure the campaign reached as many potential customers as possible, we employed a multi-platform approach. TV and radio ads were used to reach an older demographic, while digital and social media efforts focused on younger demographics and those who were more likely to interact with online content.

The digital elements of the campaign were crucial to its success. In addition to traditional channels like TV and radio, we leveraged Facebook, YouTube and Pandora to create engaging ads that reached large audiences while also maintaining a subtle approach. Let’s break down the performance of each platform during the months of November and December 2024.

Facebook: Assets from the Coca-Cola campaign on Facebook were seen over 1.2 million times, generating more than 1,700 ad clicks and over 1,600 link clicks over the two-month period.
Pandora: Over the two months, the campaign achieved an outstanding 95.73% listen-through rate on this platform. Pandora's ability to engage listeners in a way that feels less like traditional advertising was a perfect fit for this subtle approach. This 2 month time period resulted in over 37,000 impressions for this campaign.
YouTube: Video content on YouTube allowed us to further deepen engagement with potential customers. The campaign's YouTube ads reached 329,000 impressions and generated 161 clicks, with a cost per view (CPV) of just $0.02. The result was a powerful reach, with over 208,000 views of the video content.

These numbers demonstrate the campaign’s success in reaching a wide audience while maintaining a strong engagement rate across diverse platforms. By focusing on the people and moments that make Coca-Cola a part of daily life, the campaign created lasting connections, encouraging customers to think of Coca-Cola in a personal and meaningful way.

A Hunt team member videos the Coca-Cola polar bear mascot inside a Corner Market store.

We’d like to say a big thank you to Corner Market and Coca-Cola for allowing our team to share their stories. At Hunt, our common purpose is simple: We build great brands. Both Corner Market and Coca-Cola certainly fit that bill. Be sure to learn more about Corner Market on their website and follow them on TikTok, Instagram, Facebook and LinkedIn to see the fun results of this shoot and much more!