Hunt Partners With Oxford OB/GYN On Rebrand

Oxford Obstetrics & Gynecology Associates (Oxford OB/GYN) has unveiled a vibrant rebrand that reflects its commitment to compassionate, comprehensive care for women. This transformation encompasses a new logo, color palette, and typography, each thoughtfully chosen to symbolize the clinic's dedication to women's health at every stage of life. 

Located in Oxford, Mississippi, Oxford OB/GYN has been a trusted provider of women's healthcare since 1987. The clinic offers a wide range of services, including obstetrics, gynecology and specialized services like hormone therapy.

Oxford OB/GYN has partnered with Hunt since the early days of our agency. Their team worked closely with ours to curate a new look that more closely aligns with who the group has become over time. 

The Hummingbird: A Symbol of Care and Resilience

The clinic's new logo—a hummingbird—captures the essence of their mission. Known for their agility and nurturing nature, hummingbirds symbolize resilience, joy, and the delicate balance of life. These qualities mirror the clinic's approach to providing attentive care and support to women through various health journeys, from adolescence to menopause and beyond.

Additionally, in some cultures, a hummingbird sighting may signal that challenging times are over and healing can begin. They also can be a sign of hope and good luck. 

A Harmonious Color Palette

The rebrand introduces a soothing color scheme featuring a deep red, light purple, and sage green. Each color carries its own significance:

• Deep red represents vitality, strength, and the passion Oxford OB/GYN has for women's health.

• Light purple evokes feelings of calm and creativity, nodding to Oxford OB/GYN’s pursuit of steady, personalized care.

• Sage green symbolizes growth, healing, and the clinic's commitment to overall well-being.

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Together, these colors create a welcoming and balanced palette for patients and staff alike to enjoy.

Typeface Update

The adoption of a sleek sans-serif font modernizes the clinic's visual identity. This choice reflects clarity, accessibility, and a forward-thinking approach to healthcare, ensuring that communication with patients is both effective and inviting.

Building A Great Brand 

The rebrand signifies more than just a visual update; it embodies Oxford OB/GYN's ongoing commitment to enhancing patient care. Visit their website to learn more about their services and to schedule an appointment.  

At Hunt, our common purpose is simple: We build great brands. Is yours ready for a refresh of its own? We’d love to connect! Learn more about our award-winning work here, then reach out to newbusiness@huntmarketingfirm.com to schedule a conversation today!