Lasseter Tractor Achieves 80% 3E Sales Increase with Hunt’s Elevate360 Solution

Now more than ever, businesses in America’s communities need growth they can measure and momentum they can sustain. That’s exactly what Lasseter Tractor Company (Lasseter), a John Deere dealer based in Georgia, achieved with Elevate360. The dealer saw an 80% increase in 3E tractor sales in Q2 of 2025 after implementing this local impact marketing solution offered by marketing firm, Hunt.

Elevate360 was built specifically for Middle America’s regional businesses. Think grocery stores, community banks, your favorite quick service restaurant and your local auto or tractor dealer. The goal is straightforward: drive business growth through clear messaging, strong local storytelling and strategic distribution that reaches customers where they already are.

“The goal of Elevate360 is simple,” said Will Hunt, CEO and President of Hunt. “It exists to help our partners grow. We designed this system to deliver a measurable impact for brands in any industry, and we’re especially excited to showcase the effect Lasseter has experienced.”

Since partnering with Hunt in 2023, Lasseter has aligned its creative, targeting and media efforts under one unified strategy with the Elevate360 system. In Q2 2025 alone, Elevate360 campaigns generated more than 25,000 clicks and over 6,000 website visits for 3E series tractors. Social and digital advertising delivered a combined 4.28% click-through rate, outperforming industry benchmarks by a landslide. Most importantly, advertising efforts translated into an 80% lift in 3E tractor sales, strengthening Lasseter’s position in the compact tractor market.

“We’ve been very pleased with the results produced by the Hunt team,” said Will Hobbs, Corporate Small Ag & CCE Manager at Lasseter Tractor Company. “The Elevate360 system helped us grow and deliver strong results.” 

Readers interested in learning how Elevate360 can help generate measurable business growth for you can visit huntmarketingfirm.com or contact Hunt’s Sr. Growth Strategist, Kallen Alderman (kallen@huntmarketingfirm.com).