Here at Hunt, we understand the power of partnering with people who share our vision and values. The team at Corner Market operates with integrity by putting people first and maintaining a relationships-over-transactions mindset.
Knowing this, we weren’t at all surprised to discover that they too take their vendor partnerships seriously. Our team was thrilled to be invited to tell the story of the relationship between Corner Market and long-time vendor partner, Wayne-Sanderson Farms (Sanderson Farms).
You’re sure to recognize the Wayne-Sanderson Farms name and brand. As the nation's third-largest poultry producer, the organization has offered customers high-quality products since 1965. Don’t let that date fool you, though. The history that Wayne-Sanderson Farms is built upon actually dates back over a century!
During our time together, we learned about how these two great brands have not only worked together, but have grown together over their 30+ year partnership.
Originating as a family start-up, what is now Wayne-Sanderson Farms was once a local poultry processor. Their first tray production facility was located in Collins, MS, less than 30 miles from Corner Market’s flagship location in Hattiesburg. In fact, Corner Market was one of the first grocers the Wayne-Sanderson Farms organization ever serviced. As Wayne-Sanderson Farms expanded in capacity, Corner Market continued to grow their store count.
"We were both family start-up companies. Customer service comes first. Our people are key & we've grown together through the years." - Drew Cole, Vice President of Retail Sales, Wayne-Sanderson Farms
The Corner Market and Wayne-Sanderson Farms brands align in many ways, but the three most pivotal are their passion for people, their commitmentment to quality products and their dedication for providing excellence at an affordable price.
“Wayne-Sanderson Farms is absolutely top quality,” said Mike Sowden, COO of Corner Market and Roberts Company. “They're as good as it gets. What really sets Wayne-Sanderson Farms apart is their people. The relationship we have with them, the connection they have with their community...it's just second to none.”
Even after spending a short time with the Wayne-Sanderson Farms team, it was easy to see why such kind words would be shared about them. Their commitment to greatness across the board was evident with every interaction. We’re excited to share the story of this long-standing relationship with both Corner Market and Wayne-Sanderson Farms customers!
Where will the content we captured be distributed?
Social Media Posts + Ads
Vertical Video Elements (TikTok, Reels, other social)
YouTube Ads
Of course, we couldn’t wrap the shoot before learning some of each team's preferred ways to prepare Sanderson Farms products. Both Mike and David are fans of grilling their chicken. Mike simply couldn’t choose his favorite Sanderson Farms product, but David shared that his family often enjoys chicken thighs or wings. “I’d probably have to go with thigh meat or wings,” he said. “I love to grill, but for really great recipe ideas, people can visit sandersonfarms.com. ‘Sandy’, our chat bot, is always there and ready to help!”
We’d like to say a big thank you to Corner Market and Wayne-Sanderson Farms for entrusting our team to tell their story. At Hunt, our common purpose is simple: We build great brands. Both Corner Market and Wayne-Sanderson Farms certainly fit that bill. Be sure to learn more about Corner Market on their website and follow them on TikTok, Instagram, Facebook and LinkedIn to see the fun results of this shoot with Wayne-Sanderson Farms and much more!
Is it time to build on your great brand? Reach out to the Hunt team today!
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