TRANSITIONING MARKETING IN A MULTI-GENERATIONAL FAMILY BUSINESS

Hunt Marketing is privileged to partner with multiple multi-generational family businesses.

During our time working with family businesses, we’ve learned a thing or two about how to transition marketing seamlessly when it’s time for that business to pass on to the next generation.

Generational bonds are an integral part of the story of many of our clients. From the Cannon family of Cannon Motors to our friends at WADE, INC., and more, we’ve seen firsthand how families can be a force to be reckoned with in the business world. Supporting families as they chase their dreams from generation to generation is an honor we don’t take lightly.

We’ve noticed 3 consistent keys to success for clients wishing to make a smooth marketing transition throughout the lifecycle of a family business.

1. Communicate First and foremost, communication is key. In our experience, the businesses that are most successful at carrying out a smooth transition to the next generation communicate early and often, not only about leadership and financials but about the overall vision for their brand. Having a strong, shared vision for the future helps ensure that your marketing efforts remain steady as the business changes hands. Conversely, if new leadership means a new approach to all things marketing, communication about this topic with both the company’s internal team and external marketing team (if applicable) early on helps set everyone up for success.
   

2. Plan This being said, communication without a plan is just talk. Keeping a pulse on your business’s marketing goals and the efforts needed to achieve them is imperative not only to a brand’s success in the present, but for years to come. We love digging in with clients to develop a marketing strategy that can withstand the test of time.
   

3. Connect Having the right team on your side makes a world of difference when it’s time for your business to take that next big turn. At Hunt Marketing, we feel honored, and honestly a little humbled, to play a role in supporting family businesses as they make the step from one generation to the next.

Senior Videographer, Hill Ray, films two generations of Cannons for a Cannon Motors TV spot.

Keep an eye out on our blog as we share the stories of some of our favorite family business partners. Is it time for your family business to take the leap to the next generation? Make sure your marketing efforts are in great hands. Contact us today!